Name: Pepsi Max ‘Unbelievable’ – Chain Reaction
Uploaded: 2017-01-25T17:58:09Z
Duration: 1 min 57 s
Description: All it took was 2,100 ping pong balls, 1,650 mousetraps, 120 metres of LED lights and a steady hand to generate 20 million hits across all media. The reverberations are still being felt. A crazy project, this apparently frivolous piece of entertainment proves how to generate serious brand lust outside the constraints of traditional advertising.

Pepsi Max ‘Unbelievable’ – Chain Reaction

Added on 25 Jan 2017

Watched 3,349 times

All it took was 2,100 ping pong balls, 1,650 mousetraps, 120 metres of LED lights and a steady hand to generate 20 million hits across all media. The reverberations are still being felt. A crazy project, this apparently frivolous piece of entertainment proves how to generate serious brand lust outside the constraints of traditional advertising.