Ford and advertising agency Team Detroit have released this funny campaign called “It’s the most distracted time of the year”.
The brand has pulled off a video for the magical Christmas period, which is always very busy and tense. People are annoyed, in a hurry, cannot think straight and, of course, drive straight as well. The narrator is being very polite calling them gently “naughty drivers”. Fortunately Ford has a technology that enables to spot these on a road.